Challenges

  • Getting Members to take action
  • Keeping members engaged and informed.

Solution

  • VidCorp video platform boosted engagement and interest in information send-outs.
  • The analytics provided a low-cost way to monitor how effective certain campaigns are, and improve efficiency.

Results

  • Of the 870 members who received the message, 92% opened the video landing page
  • A further 74% watched the entire video with 56% of members completing the survey.
  • The election campaign generated 1,509 volunteers within the first 24 hours.

Unite and mobilize a community using the power of Video Communication

Established in 1993, this membership organisation represents waterside workers, seafarers, port workers, professional divers, and the majority of workers associated with Australian ports. It has more than 14,000 members and has very strong international affiliations.

“We are impressed with VidCorp’s team, their platform and the value it generates for us. Their services have enabled us to reduce costs, save time and given us the ability to quickly mobilise and communicate with our members.”

The challenge: Getting members to take action and keeping them informed.

For an organisation solely focused on protecting the interests of its members, effective communication is essential to ensure its constituents are armed with timely and relevant information so they can act on important issues. The membership organisation, with its large member base and nine regional branches, the business faced communication challenges including the inefficiencies and costs of post, low email open rates and the inability to use SMS to clearly convey the organisations views and policies. The benefits: Massive member response rate and reduced costs. In its search for a more effective communication solution, the membership organisation turned to VidCorp. The initial goal was to simply reduce costs however the results were far more substantial. Not only did the organisation benefit from huge financial and productivity efficiencies, the overwhelming success of the campaign was driven by the membership base taking action.

The benefits: Massive member response rate and reduced costs.

In its search for a more effective communication solution, the membership organisation turned to VidCorp. The initial goal was to simply reduce costs however the results were far more substantial. Not only did the organisation benefit from huge financial and productivity efficiencies, the overwhelming success of the campaign was driven by the membership base taking action.

“The platform is easy to use and their team and customer support is very responsive.”

Case studies are presented on two distinct campaigns:

Industrial Campaigns

Situation:

An employer wanted 870 staff to sign an employment agreement opposed by the membership organisation.

Action:

The Deputy National Secretary of the membership organization, as part of a complex and comprehensive campaign distributed a video via SMS to the employees explaining why they shouldn’t vote up the proposed agreement. This was sent on the morning of the proposed vote and subsequent to three days of simple SMS’ by the company to employees. VidCorp’s in-built survey tool was used to gauge which employees were for or against the proposed agreement. This enabled the organisation to identify and contact all those that supported the agreement in real time and prior to them voting, and share its views on why the agreement was unfavourable. The ability to execute a clear and timely message was critical to the success of the “No Vote” campaign.

Result:

Of the 870 member’s that received the communication, 92% opened the video landing page and a further 74% watched the entire video with 56% of members completing the survey. Only 14 of the 870 members, i.e. 1.6% signed the agreement.

Election Campaign

Situation:

During the lead up to 2016 Australian Federal Election, a political party needed volunteers to assist on election day.

Action:

The National Secretary of the membership organisation distributed a video via SMS to its membership base calling for election campaign volunteers. VidCorp’s survey and call to action tools were used to capture willing volunteers.

Result:

The campaign generated an overwhelming response of 1,509 volunteers within 24 hours of the communication. response of 1,509 volunteers within 24 hours of the communication.