SMS is Used by 75% of the Population, and is Widely Used by Global Business
SMS is a key aspect of our everyday lives, and if it isn’t yet
a part of your company’s daily life, it should be! Even Coca-Cola (1) has invested 70% of their marketing budget into SMS campaigns. Believe it or not, your customers want you to text them! SMS is now replacing the need for customers to download apps in order to stay connected. SMS is fast, direct and easy to digest.
Consider this – a study from 2015 (2) discovered that adult attention spans have dropped over the past 15 years from 12 seconds in the year 2000 to 8 seconds in 2015. This tells us, as marketers, that we need to deliver our messages now faster and with more punch than ever. Perhaps this statistic explains why we are seeing an explosion in the effectiveness of text message video distribution.