It’s Amazing What Offering a Little Incentive Can Do!
Promotions and competitions are the backbone of keeping customers interested and loyal to your brand. There are so many creative options to experiment with, in fact, this is likely an opportunity even your employees will embrace. That’s because contests are fun, effective and a fantastic way to inspire brand loyalty. Videos are the leading content form for engagement (1). When you combine these two, you are bound to see amazing results.
Online video contests and competitions can both create interest in a brand and keep customers engaged in your company post-purchase. Promotional video opportunities offer similar benefits, while providing incentives to physically purchase services and products.
Offering video contests that allow your customers to submit their answers directly from their mobile device and share the competition with their peers is a marketing savvy way to capture customers who essentially sell your products for you. It’s been proven time and again that people don’t believe marketers, but they do believe their peers (2).