Low budgets are a common problem in Human resources (HR), making it incredibly difficult to find an internal communication system that is effective, affordable and easy-to-use. Many companies fall into the trap of sending simple email and SMS bulk text communications, with endless links jumping from page to page resulting in disjointed analytics. These types of messages distract employees, and leave them feeling disengaged.
According to the McKinsey Global Institute, employee productivity increases by 20 to 25% when employees feel connected. Additionally, 93% of communication pros say that creativity in internal communications is important, yet only 6% believe creativity is being used to its full potential, according to a study by AliveWithIdeas.
What does this tell us? Video and direct communication mediums can offer a simple solution to the vast majority of our internal communication struggles.