Managing Webhooks

Webhooks provide a way for VidCorp to communicate to your application or service about certain events as they occur. You can configure and test webhooks using the Webhooks settings page in your account.

Add a new Webhook to your VidCorp account

To add a new webhook using the VidCorp web application:

  1. Click on the Settings menu in your VidCorp account 
  2. Select Webhooks from the drop-down menu
  3. Click the Create button
  4. Choose the event type you want to listen for (for example when a message is sent, delivered, email opened, etc)
  5. Add your webhook URL under Post To URL (must be SSL-encrypted for security)
  6. Give your webhook a name under Name
  7. Click Save


Webhook URLs should be secure (start with “https”) and set up to accept, at a minimum, POST requests. When you provide the URL where you want VidCorp to POST the data for events, we may do a quick check that the URL exists by using a HEAD request (not POST).

You can also test your webhooks, after setting them up. Vidcorp will send a small packet of data which includes a test message and the event type to the URL provided.

When sending data to your URL, if it doesn’t exist or returns something other than a Successful HTTP status code (eg 200 or 204) VidCorp will retry up to 5 times. If the final (5th) retry also fails, VidCorp will usually wait 24 hours before trying again.

Event Types

Webhooks can be triggered by various events which happen on the VidCorp platform. There are several types of events which can be configured to send you data to your webhook URL:

Event Type Description
message_polling Message was processed and is ready to send
message_pushed Message was sent
message_delivered Message was successfully delivered
message_delivery_error Delivery failed – message was not delivered
message_received A response to your message was received from someone
message_received_mms An inbound MMS message was received from someone
message_opened An email message was opened by its recipient
impression “Landing Page” was viewed (these are from links in the sent message)
unsubscribe Contact opted out of future campaigns
unsubscribe_track Contact clicked on unsubscribe link
clicktrack Contact clicked on a link (not an unsubscribe link)
form_submission Form was submitted (on a Landing Page)
video_play Video was played (on a Landing Page)
video_complete Video was watched right to the end
scratchie_initiated “Scratchie” has been rendered (on a Landing Page)
scratchie_interact Contact interacted with the Scratchie

View a detailed description of the data format for webhooks.

Try our troubleshooting guide if you are having any problems during testing.