How to Create a Video Marketing Content Strategy
OVERVIEW
There’s been a shift in how consumers find information about products – no longer do they turn to salespeople and traditional advertising materials to learn about products, services and which brands they should purchase. Instead, consumers now take a proactive approach where they research products and services online and invite recommendations from their friends and peers. Content marketing provides consumers with this information to assist them in making an informed purchasing decision. Video content is an integral part of divulging this information – and it should be part and parcel of your content marketing strategy.
DOWNLOAD THIS VIDEO CONTENT STRATEGY WHITEPAPER TO LEARN
- How to Create your Video Marketing Strategy and/or include Video into your existing content strategy
- Best Practices for Video content creation revealed
- Know which Distribution channels to use to connect with your target audience
WHO WILL BENEFIT FROM THIS VIDEO CONTENT WHITEPAPER
- Marketing and Direct communication managers will improve their existing efforts by implementing some simple tips and tricks highlighted in this white paper
- Internal Communications managers aiming to reach a dispersed workforce and increase employee engagement
