How to Create a Video Marketing Content Strategy
There’s been a shift in how consumers find information about products – no longer do they turn to salespeople and traditional advertising materials to learn about products, services and which brands they should purchase. Instead, consumers now take a proactive approach where they research products and services online and invite recommendations from their friends and peers. Content marketing provides consumers with this information to assist them in making an informed purchasing decision. Video content is an integral part of divulging this information – and it should be part and parcel of your content marketing strategy.